When you visit the Site you can expect to be informed about: What information we gather about visitors to the Site (“Site Visitors”);
WE DO NOT KNOWINGLY COLLECT INFORMATION FROM CHILDREN UNDER 18.
COLLECTION AND USE OF PERSONAL INFORMATION:
We will not collect or retain any personal information about you (such as your name, e-mail address, telephone number, home address and banking information) unless you provide it to us voluntarily.
We may collect personal information from the Site in several ways if you so choose to provide it.
For example, we require you to provide personal information in order to register on the Site, subscribe to site content, participate in contests, sweepstakes, events or promotions offered on the Site, subscribe to our online newsletter, bulletins or other online services, send questions or comments to us via e-mail or fill out online or e-mail surveys.
For some features of the Site, you can submit information about other people. For example, if you subscribe for another person, you may submit the other person’s name, address and certain other contact information. We will use any such information that you provide to us about another person only for the purpose for which you submitted the information.
In general, we may retain and use your personal, demographic or preferences information in order to fulfill transactions that you have requested, provide services for which you have subscribed, and respond to your questions or other requests. We may also use such information to improve the Site and its content, features and services, customize your experience on the Site (for example, pre-populating a special offer that you make chose to take advantage of on our Site) and tailor communications from us to your interests and needs. The following provides more detail on our collection and use of your information as part of certain features of the Site.
Our Mailing List
We will not send the List to Site Visitors unless they have consented to receiving it. Site Visitors may indicate their consent to receiving the List by “opting in” which means affirmatively consenting to receive List email in response to the clear and conspicuous notice above the subscribe now or submit button and clicking that button. In addition, Site Visitors will receive an email verifying the subscription and giving the Site Visitor an opportunity to unsubscribe in the event of an error or mistake during the subscribe process.
Site Visitors must provide their email address in order to receive the List. List subscribers who wish to remove themselves from this mailing list can do so by following the link provided in every List mailing.
Various Periodic Surveys/Polls
We may offer Site Visitors the opportunity to participate in surveys from time to time which are typically aimed at obtaining general or demographic information about Site Visitors. Because information obtained in these surveys may be connected with individual Site Visitors and is used internally to better market our services, participation is voluntary. Data collected from these surveys may be shared with third parties in aggregate form, but such survey data that we share with third parties will not be linked to any personally identifying information provided to us.
Sweepstakes and Contests
HOW WE SHARE PERSONAL INFORMATION:
We sometimes use other businesses to perform certain services for us, such as website hosting, e-mailing, fulfilling orders, making deliveries, sending postal mail, providing marketing assistance and data analysis, clearing and processing credit card payments, providing e-commerce services and performing other administrative services.
We may provide personal information, including credit card information, to those businesses when that information is necessary for them to complete a requested transaction or otherwise perform their duties for us. We seek to impose confidentiality obligations on such service providers.
We have various affiliates and subsidiaries (collectively, ” Affiliates”), and also have relationships with joint venturers, sponsors, partners, licensees and other businesses (collectively, the “Partners”).
During the course of registering on our Site, entering sweepstakes and visiting other areas of our Site, we may ask you if you would like us to share your personal information with our Affiliates and Partners in order to offer or provide you with additional information, products or services.
We will not share your personal information with our Affiliates or Partners without your express consent, which you may only give by opting in to such sharing.
If you expressly consent to our sharing your information with our Affiliates and Partners, then from time to time, you may receive communications from such Partners and Affiliates, such as promotional offers available from such businesses.
For example, with your consent, we may share personal, demographic and preferences information that you provide in connection with your subscription, sweepstakes, contests or promotions offered on the Site with our co-sponsors and promotional partners for marketing purposes.
However, please note that opting out of future information sharing with our Affiliates and Partners will not affect their use of any information that we might have shared with them before you opted out of such sharing.
Finally, we reserve the right to transfer any and all information that we collect from Site Visitors to third parties in the event that we sell or transfer substantially all of our assets related to the Site to such third party.
INFORMATION ON USE OF OUR SITE; AGGREGATE INFORMATION:
We may collect certain information about your transactions with us, our affiliates, or others, your Site usage patterns, such as the pages on the Site you have visited and the amount of time you have spent on our Site, and your response to the List. In some cases, we may link this information to personal information that you have provided to us in order to better tailor the Site and its services to your needs and preferences.
We may also aggregate this type of information into general, non-personal tracking data derived by tallying and identifying users’ page views throughout our Site, depositing and tracking cookies, logging IP addresses, using “web beacons”, identifying browser type, and through other technologies (tracking pixels, cookies and IP addresses are discussed further below). Such information enables us to better customize our content and services to users’ needs.
We also use tracking data to create aggregate reports on Site Visitor demographics, Site traffic patterns, and consumer behavior. We may provide these reports to our advertisers and business partners, enabling them to better understand the demographics of our audience and target their advertisements on the Site to Site Visitors. Please be assured that these aggregate reports will not personally identify you.
LEAVING OUR SITE:
REVISIONS TO POLICY:
CALIFORNIA PRIVACY RIGHTS
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We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
You can find additional information in Appendix A of the NAI Self-Regulatory principles for publishers (PDF). Please note that the NAI may change this sample language at any time.